iPaper Lead Generation Tools
A Pop-up is a lead capture tool that helps businesses convert visitors to known contacts. This is done by the Pop-up presenting itself as a small "extra" window on top of a visual interface – for instance on top of a website or Flipbook page.
You may be asking yourself whether these Pop-ups will affect your search engine rankings?
Google and other search engines are increasingly concerned with ads that lower the user experience and has started penalizing intrusive popups and interstitials that block an extensive amount of screen space. Your iPaper Pop-ups will not be affected by this.
This article focuses on how to set up Pop-ups. For an in-depth article about how Pop-ups can generate value for your business, click here.
It is probably much easier to show than to tell, so have a look right here:
You'll find the Pop-up tool by selecting Pop-ups from the iPaper menu in the left-hand navigation:
This will bring you to Pop-ups main page.
From here you can create new Pop-up, edit existing ones and view statistics associated with your Pop-ups.
Creating your first Pop-up
You create a new Pop-up by clicking the Create new Pop-up button:
From here you'll be able to choose your Pop-up function. What are your objectives with your new pop-up?
When you have chosen the function you wish for your Pop-up, you are taken through the setup process.
In the following pane, you'll set the properties of the Pop-up. You'll have several different sections,
- Confirmation (available in the Grow permission list template)
You can expand each panel by clicking it:
Name of your Pop-up (for your own reference - will not be shown to visitors)
- Notification email
Enter the email address where you want to receive notifications each time Pop-up converts
- Display Pop-up at
Insert the URL to where you want your Pop-up displayed. This could be the URL to your Flipbook or to your website.
NOTE: URL should be fully qualified, meaning it should include http:// or https://
NOTE: To use the Pop-up on your website, you will need to embed the script in the <body> section of your website.
You can get the embed script by clicking the Get embed script button in the main Pop-ups window:
- Main color
You can use either hex code or the color picker to choose the color of your Pop-up
- Contrast color
Here you'll be able to pick a teaser text color
Select whether you want the Pop-up to be displayed on the bottom left or bottom right side of the screen
- Teaser text
Write the text you want on your teaser button
Content properties (content may vary depending on Pop-up functionality):
Pick an optional image (from the iPaper library) for your content (e.g. logo, newsletter front page or a product or event ad)
This image should be relevant to the content, and interesting enough to keep your visitors engaged!
Image should be 400 pixels wide - height is up to you.
This is where you can give the user a brief introduction to your content.
Tell them why they should click the button below or sign up for what you are offering. Also known as the Value Proposition:)
You can add simple formatting and hyperlinks. (For example to competition rules)
Hyperlinks should be fully qualified (include http:// or https://)
- Name label
Ask for your contacts name here (in your own language, maybe?)
- Email label
Ask for your contacts email here (in your own language, maybe?)
- Button label
What do you want the Submit button to say?
Default is "Submit" :)
- Button URL (Available with "Get more website visitors")
The URL where your visitors with be sent when they click the call-to-action button
Confirmation properties (available in Gather emails only):
- Confirmation text
The text that displays once the visitor has pressed the call-to-action button
More information (documentation) on placing the iPaper Embed Script on your own website:
If you would like a personal introduction to the Lead Generation tools, just give us a call at +45 72 16 17 72 or book a session directly with Customer Care by clicking here.